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User experience and user interface UI & UX

Updated: Apr 15, 2023

Retail stores have strategies for the user experience and user interface, same as websites; User experience and user interface strategies are important in web and website development.

“Website being one of the criteria for validation of a Brand”

Websites are no more a luxury or a want product; it has become an essential and a need product for any organisation. The thirst for searching has evolved from dictionary and a directory to search engine and links.

Validation has become a major criterion in choosing a company by a consumer, the first and foremost validation is the company’s website. The user validates the company and its relations by gathering information from the company’s website itself so it is essential to have and maintain a website and provide information to the consumers.

The validation doesn’t stop with the information gathered; many web designers and web developers in India, Chennai and even around the world are very particular about the user interface (UI) and user experience (UX).

User experience and User interface; what does it mean?

User Interface (UI) Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions. UI brings together concepts from interaction design, visual design, and information architecture. Basically it deals with the flexibility of the usage of the user of the website. This determines the time spent by a user in a website.

User Experience (UX), on the other hand, is all about the way visitors feel about interacting with your website. The feel and comfort that withholds the user inside a website to gather information of the company. This determines the bounce rate of a website.

Your target audiences expectations

Websites include search engine optimisation (SEO) and search engine marketing (SEM). The basic concept is to rank on top of the search results to grab a user’s attention. The concept is still in process and there is a high demand in the market for these services. People around the world are searching for best web developers to rank on top.

But apart from this concept, the UX and UI are developing on a daily basis. Web designers are keen on cultivating various unique concepts such as chat bots which is an automatic response generator for any user queries, parallax designs for a motion website experience, augmented reality (AR) which shows the website in a reality to experience.

The better your website is better your promotion and your business. The competitions are high and there is a need to build your website at its best and to enhance it periodically.

The first web page ran on Steve Jobs NEXT computers and that is the point of revolution made to change the perspective of the world on personal computing as well as websites.

Wanna know more?

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