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Types of Logo in 2023

Updated: Apr 6, 2023

Different types of logo you should try for your Business

For small business owners, nailing down the right type of logo is a crucial step in the entrepreneurial journey, from brainstorming an idea on paper to transitioning it into a reality is big task.

A right logo will always serves you, your business, and your target audience.

Naturally you might feel a lot of pressure to create the perfect logo for your business, but we’re here to guide you through a few different types of logos in this blog. So that you can reach your conclusion on deciding your perfect business logo.

Different type of logo can serve a different purpose, but certain styles have surged in popularity in recent years, especially with more businesses operating exclusively online.

With that, let’s get into the seven attractive and implusive logo that will never go out the trend.

1. Wordmark logo - Wordmark is a logo that only includes text. Most of the time, it’s the name of a company or brand. It is the most classic and pure form of a logo.

Lets think about few well know Wordmark logo that we see everyday. Google, Sony , Coca-Cola, etc.

2. Monogram logo – They are also known as “lettermarks,” monograms are a type of logo that are made up of only typography.

Monograms are memorable, and they generally have a clean, crisp, and (often) classy look.

Few Examples are Louis Vuitton , H&M , Gucci , HP and LG.

3. Pictorial mark logo Pictorial Mark Logo are graphic icons, symbols or images that reflect the brand's identity or activity. Normally, these types of logos represent an object from the real world.

Think of Apple , Twitter , Nike , Mc Donald’s and Dominos.

4. Combination mark logo - Combination Mark Logos are graphics with both text and a symbol/icon that conveys the brand image that you wish to create for your organization.

Starbucks, Dove and Pizza Hut are all examples of the combination mark design.

5. Negative Space logo - Negative space logos are logos that creatively use the white space within an image (or letter) to create a whole new image.

FedEx , Toblerone ,NBC and WWF are the few examples of negative space logo.

6. Letters inside shape logo - Letter Shape Logo is combination mark what a letter inside a shape , The idea behind this logo style to make it stand out from the rest.

Ford , Nissan and Levis are the few examples for it.

7. Brandmark logo - A brandmark logo is a standalone image or symbol. The mark can be pictorial, representing a real-life object or an abstract shape.

Mitsubishi Motors and Kohler are the few example for it.

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