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5 Common mistakes in every start-up

Updated: Apr 15, 2023

Startup ideas are in the vision of every young minds in India, minimum investment raising sufficient returns are the minds of beginning a start up. This blog lists down the 5 common mistakes every startup entrepreneurs do.

What is a start up?

People have a blind belief that a start up is a company that is started independently and works for a million dollar business. But the basic idea is, a start up company is a small team of members work together for a million dollar vision; the mission would be to serve and deliver the society with the most significant product or service that would have been a thirst for man; basically the first movers in the industry. The gradual evolution of the company is based on the regular activity of the members of the firm.

Does mistakes happen when you are just a small firm?

The most common question that runs in your mind would be, stating a start up being small firm with limited members then governing the business activity would be simple and easy?

Being a child have you done silly mistakes? Same as a start up, the initial stage mistakes decides the future of the firm.

Big or small, mistakes are natural. The most successful multi national companies in today's date have crossed across mistakes to make millions. Being a small firm, the comparison on mistakes with the larger firm would be different but to identify the solutions for the mistakes are possible only when compared with the experienced ones.

The 5 common mistakes of every star up

Mistake are branched into many types, the most prominent types are Tangible and Intangible. The tangible mistakes count to the materialistic mistakes of human or machine error which could be lively seen and detected. It is measurable and rectifiable.

The intangible mistakes are human emotional mistakes which are neither measurable nor rectifiable, the only solution is to Change.

The 5 mistakes of every start-up are

  1. Excitement

  2. No to risk

  3. Fear of investment

  4. complication

  5. Unorganized


The most common and general emotion of a human being is to get excited for performing something for the first time. The human psychology states that the fear of consciousness provokes the nerves of the brain when we tend to approach anything for the first time at any age.

For some may feel the fear and many may outburst as an excitement of doing it. The cause of excessive hormonal secretion tends our human brains to function out of the box. This would be one of reason reflected in deciding the name, logo of the company, marketing techniques etc.

No to risk

Finance would be your word running in your mind, right?

Well not exactly I was about to talk, but definitely financial risk are one common area where the start-up hesitate to invest. The other major reasons other than finance are the emotional stability that lacks before taking the risk. Sometimes, the risk itself becomes a emotional imbalance.

Risk taking is one best way to evaluate your business is breathing. Risk taking such as hiring employees, assuring dates of delivery, improvisation on products, expansion, marketing methods, overcoming stigma as such. Anything that affects emotionally will stop taking risk.

Fear of investment

Fear being the simple termed branched in various forms in various emotion is now directly hitting as fear. The fear of investment in terms of emotion would be in various reasons, the main reason in on investing on people.

The authority of a designation pushes one to a situation where the employer holds the fear of

delegating works to an employee. This fear emotion would be a hindrance to work for the mission and vision of the company.


Complicating is one of the nature of every Indian and a common emotional factor around the globe. Approaching a problem and creating or deriving solution to the problem adds up complication.

The add on complication is the mere result of the final derived solution or the method of deriving a solution. For example, a star up company will eventually scale up their local or the niche industry competitors in delivering a solution to a problem, the result will end up in forecasting the methods and results of the current progress. This leads to complications and affect the final output of achieving their mission and vision.


The unorganized system is a generic factor in every start up company. The first goers are always free of structuring their organisation or the method of working. The major reason for the unorganized structure is due to the lack of experience.

The major drawback of being an unorganized structure will end up in trust issue with the firm. That eventually the business gets affected and would lead to a situation of withdrawing the mission of the firm. There might be one or two firms who are successful being unorganized, such as Apple; but the mission and vision of the firm is dependent in choosing the best way of approach.

These are the major reasons of every start up company to fail. The emotional imbalance that is created is natural and to overcome this would be to have a streamlined mindset to approach any situation.

Start up companies tend to establish them with higher potential than they posses. In order to perform such activity required ground research is essential before they start.

Avatar Branding and Design is a marketing company in Chennai, we have the required set of essentials for every start up business. Join us and get exposed to various tricks and legal shortcuts to establish your start up company.

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